This doesn’t mean you need to become a digital savant overnight, but it does mean you should consider how your company currently uses digital platforms as a means to engage with audiences.
So how do you better engage? The first is to understand what’s meaningful to your audiences, and then develop ads that intersect their interests with yours. The second is to learn where they frequent online, and then place the audience centric ads in those places so their chances of seeing them are high.
People are exposed to thousands of advertisements every day, so creating a targeted approach built on facts will get your audiences clicking instead of scrolling by.
A shotgun approach can only get you so far—blasting a message into the digital ethers and believing that you’re going to get the desired result. We see so many companies doing this as they believe navigating the internet isn’t that complicated and they can do it quicker and cheaper themselves. But in the days of complicated algorithms and people experiencing ad overload, reaching targeted audiences has become an art and a science.
With these strategies in mind, a highly targeted, well branded, successful marketing campaign isn’t out of reach for the average person. The upfront time you spend researching, strategizing and creating will save you countless dollars and time in the long run.
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