our work

Amberjack Capital Partners

Amberjack Capital is a Houston based private equity firm that invests in and builds world-class energy and infrastructure service and equipment companies.

Our team was asked to build a standout brand when the company was previously called Intervale Capital, which we did. Since then, the company’s focus shifted to include areas of investment beyond the energy space, so required a new name and further brand evolution.

We were tasked to further differentiate this firm in a crowded space where industry jargon and antiquated methodologies needed to be shown as a thing of the past for Amberjack. The brand created needed to walk the fine line between being innovative and leading without taking away the years of history and experience the leadership team has.

We underwent a discovery session with client challenging their foundational brand messaging, and finalized a value proposition and corporate key messaging reflecting their unique market positioning and potentiality for growth:

Unearthed potential & Lasting value

The logo is rooted in a stylized contemporary serif, with a monogram inspired by the name 'A'mber 'J'ack, representing portfolio partnership in dynamic balance.

Studio forum custom illustration space orbit

Respecting the serious nature of the finance space, we introduced a grounded in tone deep green with a hint of yellow for the brand’s baseline colour, and injected a lively teal and bright blue as accent colours to show a fresh and more youthful take on a traditional industry.

We wanted to show not just tell that Amberjack isn’t your expected private equity firm, and their website was the perfect vehicle to do that.

The copy was written in an approachable way with bite-sized pieces of content, which showed their personality as well as their expertise. We incorporated animated icons for their key messages, parallax throughout the site creating visual layering and interest, and classy subtle interactions throughout.

interactive map web design studio forum
ESG page
web design natural resources company studio forum
web design what we do page for Jupiter Resources natural gas company showing operating locations and deep basin information
Using the newly defined brand identity, the website incorporates subtle motion and animations to convey a sense of energy and momentum.
Interactive responsive mobile web design studio forum
Corporate branded swag hat design by studio forum
Space technology graphics on business cards for an oil and gas company in Calgary Alberta called Jupiter Resources
Branded product design swell bottle by studio forum
Space technology graphics on business cards for an oil and gas company in Calgary Alberta called Jupiter Resources

A full suite of corporate collateral was created along with a  custom animated icons. From e-blasts and LinkedIn skinning to PPT templates and business cards – we ensured that all communications touchpoints were considered and consistent.

Site link

Privacy Policy


This privacy notice discloses the privacy practices for www.studioforum.ca. This privacy notice applies solely to information collected by this website. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing
We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.
If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 403.669.3511 or info@studioforum.ca