The logo is rooted in a stylized contemporary serif, with a monogram inspired by the name 'A'mber 'J'ack, representing portfolio partnership in dynamic balance.
Respecting the serious nature of the finance space, we introduced a grounded in tone deep green with a hint of yellow for the brand’s baseline colour, and injected a lively teal and bright blue as accent colours to show a fresh and more youthful take on a traditional industry.
We wanted to show not just tell that Amberjack isn’t your expected private equity firm, and their website was the perfect vehicle to do that.
The copy was written in an approachable way with bite-sized pieces of content, which showed their personality as well as their expertise. We incorporated animated icons for their key messages, parallax throughout the site creating visual layering and interest, and classy subtle interactions throughout.
A full suite of corporate collateral was created along with a custom animated icons. From e-blasts and LinkedIn skinning to PPT templates and business cards – we ensured that all communications touchpoints were considered and consistent.
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