Strategix is a leading YYC based dental consultancy focused on helping practices to become more profitable and achieve greater work-life balance.
After going through the Strategix process, clients have noted feeling like they have completed a mini MBA!
Our team was tasked to evolve their visual brand, create an engaging and user-friendly website, ensure clients clearly understood their offerings, while also communicating the personality of the vibrant leadership team.
Drawing from their existing brand, and amplifying their unique market position, we used gold textures, royal and cobalt blue, as well as soft greys to convey their premium offering and enthusiasm for dental business coaching.
A clean, modern typeface was used to showcase the group’s modern approach. Custom iconography was also created to help delineate the various services while adding visual polish to the navigation.
Engaging, bright photography added warmth to the brand and brought to life the personal touch of the leadership team.
When approaching the content and service offerings, we focused on building an intuitive site structure making it clear for users to find the services and resources offered.
Content and website development aligned with Search Engine Optimization best practices to help organically drive new clients to the website. This continues to increase market awareness of Strategix.
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