our work

Nuvero Tax + Accounting

We love working with risk-takers, especially when their industry isn’t inherently innovative. The team members who make up Nuvero are senior, exceptional at what they do, and holistically deliver more value to their clients.

The company required a name immediately, so we underwent a day-long working session with their entire team uncovering all their unique attributes.

‘Nuvero’ is the amalgamation of Latin words ‘Nu’ and ‘vero’, respectively meaning ‘new’ and ‘truth. The partners wanted their brand to embody the unique way they viewed their craft and the necessity of forming true client partnerships.

Brand brainstorm workshop with Nuvero tax and accounting by studio forum in calgary
Nuvero Tax and accounting branding naming explanation by studio forum in calgary

We then developed a central brand theme which was the distillation of Nuvero’s unique attributes, setting the foundation for the development of all subsequent brand elements:

beyond numbers

As a proactive company with forward thinking leaders and a fresh approach, Nuvero is redefining tax and accounting services. Looking beyond software and spreadsheets, they offer a more client-centered approach, where client’s unique business challenges inform their solutions—not the other way around.

logo design in the branding of nuvero tax and accounting using chartreuse and navy by studio forum in calgary

Lively chartreuse and grounded navy create the colour palette. Distinctive and perfectly reflective of who they are.

The logo icon embodies forward dynamic thinking through its visual depth and angled aesthetic, and also creates the letterforms ‘N’ and ‘V’.

Custom icons were developed reflecting their key client differentiators.

Bold messaging was also woven throughout the site showcasing their ‘beyond numbers’ thinking.

icon design for nuvero tax and accounting as part of the company corporate brand by studio forum

The company website is the most fulsome expression of the brand.

The Calgary cityscape, right-side up and upside down is a perfect example of how the company can do both the expected and unexpected for their clients.

A seamless user experience, and a balance of content and functionality, allowed the site to validate Nuvero's leadership position and qualify new business leads.

animation of scrolling on home page of nuvero tax and accounting web design by studio forum in calgary
Nuvero tax and accounting photoshoot with Trevor Lalonde by studio forum in calgary as part of the corporate branding
Nuvero tax and accounting photoshoot with Trevor Lalonde by studio forum in calgary as part of the corporate branding
Nuvero tax and accounting photoshoot with Trevor Lalonde by studio forum in calgary as part of the corporate branding

We did a photoshoot with the team across different YYC locations capturing both formal and informal moments, as well as group and individual shots.

PHotography: Trevor Lalonde
Nuvero tax and accounting photoshoot with Trevor Lalonde by studio forum in calgary as part of the corporate branding
Nuvero tax and accounting photoshoot with Trevor Lalonde by studio forum in calgary as part of the corporate branding

The brand was consistently showcased across all collateral, including their stationary package, launch letter and updated LinkedIn profiles.

stationary design for nuvero tax and accounting in calgary of business cards and letterhead by studio forum Color palette design for nuvero tax and accounting in calgary of a navy, grey and chartreuse colour by studio forum in calgary Launch letter design for nuvero tax and accounting with the headline visionary beyond numbers by studio forum in calgary

Since brand launch, Nuvero is busier than ever and are hunting aligned accounting rock stars to join their team. Nuvero clients have never been happier.

Back to work
Development: Gabe Wong | COPYWRITING: MELANIE WOYTIUK-MCKAY & ANNE GEORG
Site link