Paul McCormick has been in the landscaping business for 30+ years, and has built his company on the back of exceptional work and word-of-mouth referrals. However, the company never established a brand and as Paul looks towards the future, he recognized something needed to change for the business to continue to succeed.
Our Principal Katherine had some frank conversations with Paul about how his lack of a brand was impacting his business after seeing his amazing work in person—this set the rebrand in motion.
After spending hours with Paul learning about what make Green Escape a leader in the landscaping space, we presented him a selection of logos and colour palettes that reflected his company’s attributes.
The chosen logo colours are green—one grounded, one lively. The typeface is a blend of the traditional and the modern, and sits alongside a monogram icon of the letters 'G' and 'E'. The icon is inspired by the birds eye view of the landscape architecture plans and textured like foliage.
Textural background details and fine detail drawings are woven throughout the site as accent points.
Every Green Escape project begins with hand sketched plans of all the elements that will be part of the landscape.
Keeping Paul’s artistic style at the forefront, we created sub brands with icons for each of the six different service offering.
It was important to define and differentiate the company’s offerings so people could easily understand the breadth of what was available to them.
We also got to have a little fun with the copy, developing a playful, almost whimsical tone to reflect the company’s personality and end result a client would experience.
To round out the brand experience, we also developed templates for Green Escape to use in their accounting software, business cards, and e-signatures to ensure that all points of contact had been considered and were consistent with the brand.
Finally, we put Green Escape on social media. We chose Instagram as the best platform for them to be able to reach potential clients, and created templates for them to easily update and post themselves in the future.
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