our work

Amy Bondar Nutrition & Vitality

As a leading nutrition and wellness specialist in Calgary, Amy Bondar needed a brand that accurately reflected her unique and expansive service offerings.

Reviewing Amy’s vast communications and marketing materials was where we started. Her offerings are expansive and she has so much knowledge to share, so we needed to take stock of what was in existence and create a brand framework that allowed clients to clearly understand her offerings.

From there a solid brand foundation was developed consisting of a value proposition, brand positioning and key messages. We also created intuitive service groupings, to help a potential client clearly understand the health journey they could take with Amy.

Awaken, empower and transform your vitality

Visually, we began by creating a logo which incorporated Amys natural inspiration including grounded earthy colours, organic typography and a growing sage branch, a brand archetype that Amy strongly resonated with.

Her visual identity was then built out utilizing nature inspired colours and shapes reflecting Amy’s belief system of healing through whole foods and connecting to mother earth.

We incorporated watercolour illustrations to showcase Amy’s natural, hand-on approach. These can be seen throughout her website and communications collateral.

Rich, bold photography weaves through her website showing the different healing modalities Amy implements, whether it be through food or plant medicine, she has a rich tapestry of resources in her wellness toolbox.

We introduced earth tone inspired pastels emitting the warm grounded nature of both the practice and the studio.

The teal, beige and stone grey emit feelings of being light, welcomed and calm – all of which a client experiences when experiencing Santosha. The colours were given life and shape through the custom illustrations and watercolour graphics, inspired by hand carved Indian wood block printing.

Yoga santosha icon tealYoga santosha icon greenYoga santosha icon grayYoga santosha icons colour palette
Yoga Santosha brand evolution
Animated graphics

The breadth of service offerings that Santosha has is extensive. A thoughtful brand framework was a necessity to help guide a client through all they offer. We defined and expressed the four service groupings through icons which can be seen in brand collateral.

MindBody integration on fitness website
The site had 100+ pages, needed to be tied into their management platform ‘MindBody’, their email subscription platform, as well as carry an extensive blogging functionality.
We developed a robust website sitemap and content strategy to guide a user through vast amounts of content in as few clicks as possible.

The web design balances out the brand’s emotive experience as well as highlights its functional content and is complemented with tonally on-point copy.
Home page
Health and wellness website example
Studio Page
Yoga website example
Printed collateral was created in the form of business cards, postcards and posters. Rounding out the brand experience whether interacting with Santosha online or in the studio.
Finally, we created a brand guidelines for the studio to reference to ensure all future communications material was consistent.
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Copywriting: Nicolle St Amand | Development: Vog
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