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Amy Bondar - Nutrition & Vitality

As a leading nutrition and wellness specialist in Calgary, Amy Bondar needed a brand that accurately reflected her unique and expansive service offerings.

Amy's offerings are robust, so we started by taking stock of what she had already developed and a created a brand framework that allowed clients to clearly understand what she has to offer.

From there a solid brand foundation was developed consisting of a value proposition, brand positioning and key messages. We also created intuitive service groupings, to help a potential client clearly understand the health journey they could take with Amy.

Awaken, empower and transform your vitality

amy bondar nutrition and vitality logo

Visually, we began by creating a logo which incorporated Amy's natural inspiration including grounded earthy colours, organic typography and a growing sage branch—a brand archetype that Amy strongly resonated with.

Her visual identity was then built out utilizing nature inspired colours and shapes reflecting Amy’s belief system of healing through whole foods and connecting to mother earth.

We incorporated watercolour illustrations to showcase Amy’s natural, hand-on approach. These can be seen throughout her website and communications collateral.

mind-body service image for amy bondar nutrition and vitality
amy bondar aromatherapy image
amy bondar programs and events image

Rich, bold photography weaves through her website showing the different healing modalities Amy implements, whether it be through food or plant medicine, she has a rich tapestry of resources in her wellness toolbox.

gif of Amy Bondar website functionality on mobile screen

The website holds a large volume of content so it was key for the site’s architecture to be intuitive and clear.

The user is invited to explore who Amy is, her unique offerings as well as free resources, and choose how they would best like to engage with her practice. The website also holds an array of unique functionalities, such as e-commerce course purchasing, a variety of podcasts and recipes; the site is dense with value rich content.
Home page
home page design of amy bondar nutrition and vitality
About Page
amy bondar nutrition website design of the about page
Having a consistent brand experience for her clients both in-person and online was important for a positive and professional impression.
So we created branded marketing tactics such as social media skinning, social media post templates and functional materials like her business cards and email signature. All these pieces, along with an easy to follow brand guide, has set Amy up with a solid foundation to build her growing business on.
nutrition and vitality brand guidelines for Amy Bondar
social media branding from studio forum for amy bondar nutrition and vitality
Colour palette design for Amy Bondar nutrition and vitality

This new brand has just launched, and Amy is incredibly excited to push her practice to the next level. Updates of its success to follow!

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