As a leading nutrition and wellness specialist in Calgary, Amy Bondar needed a brand that accurately reflected her unique and expansive service offerings.
Reviewing Amy’s vast communications and marketing materials was where we started. Her offerings are expansive and she has so much knowledge to share, so we needed to take stock of what was in existence and create a brand framework that allowed clients to clearly understand her offerings.
From there a solid brand foundation was developed consisting of a value proposition, brand positioning and key messages. We also created intuitive service groupings, to help a potential client clearly understand the health journey they could take with Amy.
Visually, we began by creating a logo which incorporated Amys natural inspiration including grounded earthy colours, organic typography and a growing sage branch, a brand archetype that Amy strongly resonated with.
We incorporated watercolour illustrations to showcase Amy’s natural, hand-on approach. These can be seen throughout her website and communications collateral.
Rich, bold photography weaves through her website showing the different healing modalities Amy implements, whether it be through food or plant medicine, she has a rich tapestry of resources in her wellness toolbox.
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