our work

Canadian Public Relations Society

Every year, the Canadian Public Relations Society (CPRS) holds a national conference in a different Canadian host city. After winning a competitive pitch process, we partnered with CPRS to develop a brand and marketing plan for its Banff conference.

We began by developing a comprehensive marketing and communications plan defining elements such as key messaging, target audiences, along with defining marketing tactics over the span of a year to drive delegate attendance.

From there we developed a conference name, playing off delegate’s professional ascension as well as reflecting the iconic mountains of Banff.

Event branding Ascend
This concept began to take visual shape in the form of the event logo. Showing both the physical location and aspirational nature of the conference.
There’s a slight distressed texture applied to the graphics reflecting the nostalgia of Banff and its natural setting, as well as people needing to roll up their sleeves and get to work to enhance their craft.

The research and associated marketing plan noted a big draw to the conference was the location. The venue was surrounded by the incredible Rocky Mountains, holding both historical significance and natural beauty.

The visual identity took shape from this point taking inspiration from original Canadian Pacific tourism posters popularized in the 1930’s, but with a modern edge. This aesthetic came to life in the form of custom illustrations, using earth toned blues and greens associated with the mountain lakes and evergreen trees, paired with strong headlines and contemporary typography.

Digital Illustration

We added communications depth to various tactics by presenting the key benefits of the conference in the form of custom designed icons that were also reimagined into a tote bag design.

This visual aesthetic was applied to a variety of tools and tactics created leading up to the event throughout the year, as well as during the event.

Tactics included: postcards, social media, digital marketing pieces, custom illustrated tote bags, lanyards, printed and digital onsite signage and a printed program.

Back to work
Copywriting: Melanie Woytiuk-Mckay

Privacy Policy


This privacy notice discloses the privacy practices for www.studioforum.ca. This privacy notice applies solely to information collected by this website. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing
We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.
If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 403.669.3511 or info@studioforum.ca