Every year, the Canadian Public Relations Society (CPRS) holds a national conference in a different Canadian host city. After winning a competitive pitch process, we partnered with CPRS to develop a brand and marketing plan for its Banff conference.
We began by developing a comprehensive marketing and communications plan defining elements such as key messaging, target audiences, along with defining marketing tactics over the span of a year to drive delegate attendance.
From there we developed a conference name, playing off delegate’s professional ascension as well as reflecting the iconic mountains of Banff.
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