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Energy Safety Canada

Our journey with Energy Safety Canada (ESC) has been a labour of love. Our partnership formed back when they were Enform, and has grown and evolved over the past five years to support most of their communications initiatives, for both internally and externally. 

Our first ESC project was supporting the creation of a safety magazine geared towards field workers. The magazine was named and branded 'Frontline'. 

The written and visual tone of the magazine was direct, not corporate, and filled with a variety of bite sized information. We needed their end audiences to want to engage with the magazine.

Multiple covers of Frontline Magazine on safety in action published by Energy Safety Canada formerly Enform designed by Studio Forum
Moving gif of editorial spread design from Frontline Magazine by Energy Safety Canada and Studio Forum

We created three to four issues a year, included workplace and lifestyle content, with each page uniquely designed to capture ESC audiences.

Photoshoots for the feature article with local photographer Jason Stang always proved to be a fun event, with great results.

From first responder shoots in High River to Tonka trucks in Bragg Creek, we always came away with great shots for Frontline and the organization's larger photo library.
PHotography: Jason Stang
Editorial spread of infographic design for Enform on oil and gas safety in Alberta, British Colombia, and Saskatchewan by Studio Forum
Editorial spread from the Enform Annual report on 24/7 safety designed by Studio Forum

An annual report was created just on the other side of the downturn, highlighting the company's position of safety being a frame of mind, both on and off the job. The report detailed their noteworthy achievements through information graphics, engaging photography and strong copywriting.

In 2017, Enform merged with OSSA, combining their complementary service offerings and becoming the pre-eminent leader in Canada’s safety industry. The company re-emerged as Energy Safety Canada, and a new brand was required.

A foundational visual identity was created by another agency, and we were engaged to build out the new brand from this foundation.

From digital marketing, educational resources and internal brand engagement, to event marketing, advertising and publications, we fleshed out the new brand with consistency and creative licence.

Corporate calendar for employees at Energy Safety Canada after merger with OSSA designed by Studio ForumHealth, Safety and Environmental Policy document design by Studio Forum for Energy Safety Canada after the merge of Enform and the Oil Sands Safety Association
Brand Elements poster explaining key parts of the new Energy Safety Canada brand including color and pattern expressing frontline, data, and safety
Certificate of recognition design for energy safety canada designed by studio forum
Advertisment featuring murray elliott and john rhind of energy safety canada with the headline setting the standard in safety designed by studio forum
Internal brand poster graphic design expressing energy safety canada corporate mission statement by studio forum
Internal brand poster design for energy safety canada on the corporate company vision by studio forum
Internal brand poster design for energy safety canada on the corporate company values by studio forum
Brand photography for Energy Safety Canada by Jason Stand of two workers in a safety orientation
Brand photography for Energy Safety Canada by Jason Stand of a frontline oil and gas worker in front of a pumpjack on a worksite
Brand photography for Energy Safety Canada by Jason Stand of a group team of workers in the field having a meeting for studio forum
Brand photography for Energy Safety Canada by Jason Stand of two workers in front of an oil derrick on a truck talking by studio forum
Brand photography for Energy Safety Canada by Jason Stand of two workers together on an oil and gas worksite by studio forum

Building their photo library required multiple photoshoots with detailed pre-planning, creative directing, shoot management and ensuring we were adhering to all safety requirements.

ESC is committed to understanding their larger and more diversified audience base.
As more intel is unearthed through interviews and workshops, we will continue to develop and evolve communications to their target audiences, as well as ensure their brand framework is thoughtfully built upon with lasting and scalable value.  
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