After a competitive pitch process, we were thrilled to partner with this group of high-achievers. Since day one of meeting Jupiter, every decision and contribution validated that the company was comprised of extremely thoughtful people, with deep thinking and rationale behind everything they do.
We knew that every piece of their brand identity had to match that level of thoughtfulness. Even their name, Jupiter, was the perfect choice for a natural gas company—the gas planet, and the harnesser of energy in ancient Roman mythology.
So we set out to create a brand as unique as the people that work there, and one that truly reflects their highly engaged, overwhelmingly positive company culture.
That sentiment in two words:
To create Jupiter's colour palette, we pulled inspiration from both their work as well as their namesake. Each colour represents their unique attributes.
We leveraged the number four – the four large moons of Jupiter, and the four hydrogen molecules that surround carbon, and make up natural gas.
We presented two completely designed out brand package options so the client could see how each concept would come to life across all collateral.
The chosen concept was expressed in a website with highly unique designs and functionalities not traditionally seen in the energy brand space.
We created a stationery package in both print and digital formats. We also created custom toques and water bottles so the staff could show off their Jupiter brand pride.
A photoshoot with the Jupiter team allowed us to showcase the company’s engaged workforce, and give a sense of daily life in their offices.