our work

Kidco Construction

When Kidco approached us to partner with them, they had strong industry relationships, a steadily growing business, and an established Earthworks service line. But they knew there was more opportunity out there for them—they just needed the right partner to help them seize it.

Together, we built a new communications strategy with two key areas of focus. First, develop a brand which stood out from its peers and showed its full breadth of offerings.

Second, aggressively market the company to existing and potential clients showing why they are an industry leader. Kidco, in fact, has six distinct service lines, but the market was only familiar with one. Giving these service lines equal billing formed the foundation of our strategy.

Kidco Construction custom icon for Earthworks business line designed by Studio Forum in Calgary Alberta
Kidco Construction custom icon for Underground business line designed by Studio Forum in Calgary Alberta
Kidco Construction custom icon for Foundation Excavation business line designed by Studio Forum in Calgary Alberta
Kidco Construction custom icon for Trucking business line designed by Studio Forum in Calgary Alberta
Kidco Construction custom icon for Heavy Hauling business line designed by Studio Forum in Calgary Alberta
Kidco Construction custom icon for Paint Shop business line designed by Studio Forum in Calgary Alberta
It also formed the foundation of the brand’s central message:

From Concept to Completion, We’re All In.

The next step was wowing new and existing clients with a custom communications package that helped illuminate what makes Kidco special.

A credentials package was sent out to our key audiences that highlighted the company’s service lines, as well as the newly polished, professional look and feel.

A folder with tabbed inserts showed each service line’s unique contribution to a construction project. Custom written headlines spoke to each service line, and gave readers a sense of each division’s value.

Custom brochure design for Kidco Construction in Calgary with services lines like trucking designed by Studio Forum
Brochure cover design showing excavator for Kidco Construction in Calgary by Studio Forum
Corporate video for Kidco Construction in custom housing branded collateral for client designed by Studio Forum in Calgary

With Kidco’s new identity in the hands of its most important audiences, we helped them launch a new website to create a consistent experience across every key touchpoint.

The website used the same look and feel, conveyed the same confidence, and offered users a chance to explore Kidco’s multifaceted approach to construction.
Animated scrolling web design example for Kidco Construction in Calgary by Studio Forum
Internal corporate poster
Corporate poster design
Poster design for construction company Kidco in Calgary for their earthworks service mind with headline dirty minds think alike
Poster design for construction company Kidco in Calgary for their Foundation Excavation service mind with headline Building your future, one foundation at a time

The brand was seamless launched internally and externally.

Employees showed up on Monday morning with new building signage, business cards, internal posters lining the halls and a launch meeting showing a custom video.

We worked with two Alberta photographers to capture the Kidco team hard at work, as well as do justice to their vast fleet and services.

PHotography: Fritz Tolentino + Justen Lacoursiere

Responses to the new brand and credentials package were so overwhelmingly positive, the client thought, “Why stop there?” A year later, we re-engaged audiences to create a memorable holiday gift—and the Perfectly Distilled holiday cocktail recipe book was born.

Custom corporate client gift whiskey cocktail book from Kidco construction of the long haul cocktail in Calgary by Studio Forum
 Custom corporate client gift whiskey cocktail book from Kidco construction in Calgary by Studio Forum

The book includes recipes specific to each service line—sticking to our established communications goals, with a twist.

We engaged an award winning local mixologist to construct these perfect pours. Recipients were pleased to find more than just recipes. We also included every non-perishable item the recipes called for. One recipient noted this was the best gift he had ever received.

Back to work
Copywriting: Melanie WoYtiuk-Mckay | Development: Eric Pattis | Cocktails: Jeff Savage