When Kidco approached us to partner with them, they had strong industry relationships, a steadily growing business, and an established Earthworks service line. But they knew there was more opportunity out there for them—they just needed the right partner to help them seize it.
Together, we built a new communications strategy with two key areas of focus. First, develop a brand which stood out from its peers and showed its full breadth of offerings.
Second, aggressively market the company to existing and potential clients showing why they are an industry leader. Kidco, in fact, has six distinct service lines, but the market was only familiar with one. Giving these service lines equal billing formed the foundation of our strategy.
The next step was wowing new and existing clients with a custom communications package that helped illuminate what makes Kidco special.
A credentials package was sent out to our key audiences that highlighted the company’s service lines, as well as the newly polished, professional look and feel.
A folder with tabbed inserts showed each service line’s unique contribution to a construction project. Custom written headlines spoke to each service line, and gave readers a sense of each division’s value.
Consistent elements throughout the launch package included topographical textures, bold and confident typefaces, and stylized photography to show the company’s confidence and value.
Each credentials package also came with a custom video unit that walked customers through Kidco’s service offerings. And, to sweeten the deal, a bottle of high-end wine was included in every package.
With Kidco’s new identity in the hands of its most important audiences, we helped them launch a new website to create a consistent experience across every key touchpoint.
The brand was seamless launched internally and externally.
Employees showed up on Monday morning with new building signage, business cards, internal posters lining the halls and a launch meeting showing a custom video.
We worked with two Alberta photographers to capture the Kidco team hard at work, as well as do justice to their vast fleet and services.
Responses to the new brand and credentials package were so overwhelmingly positive, the client thought, “Why stop there?” A year later, we re-engaged audiences to create a memorable holiday gift—and the Perfectly Distilled holiday cocktail recipe book was born.
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