The energy conversation can at times be a little dull—laden with facts, figures and studies that lose audiences’ attention and therefore don’t increase their energy knowledge.
Cenovus wanted that to change. They wanted to create a platform which was visually rich, user friendly, and allowed people to uptake energy knowledge quickly and easily.
In close collaboration with Cenovus, we created a microsite—a digital tool that had its own unique visual identity—it wasn’t about Cenovus, it was about the end user being able to, and wanting to, engage with the content.
The visuals for this microsite were inspired by graphic novels. Bold and bright colours complemented the playful graphics, and served as visual devices to support the very straight forward educational facts that accompanied them.
The second phase of this project was to create a printed graphic novel with the same mandate as the microsite—sharing quick and easy energy facts.
The novel was primarily visual and intended to reach audiences who wouldn’t necessarily go to the microsite, such as children or those who were digitally adverse. The novels were distributed at events, schools and townhall meetings.