The energy conversation can at times be a little dull—laden with facts, figures and studies that lose audiences’ attention and therefore don’t increase their energy knowledge.
Cenovus wanted that to change. They wanted to create a platform which was visually rich, user friendly, and allowed people to uptake energy knowledge quickly and easily.
In close collaboration with Cenovus, we created a microsite—a digital tool that had its own unique visual identity—it wasn’t about Cenovus, it was about the end user being able to, and wanting to, engage with the content.
The visuals for this microsite were inspired by graphic novels. Bold and bright colours complemented the playful graphics, and served as visual devices to support the very straight forward educational facts that accompanied them.
The second phase of this project was to create a printed graphic novel with the same mandate as the microsite—sharing quick and easy energy facts.
The novel was primarily visual and intended to reach audiences who wouldn’t necessarily go to the microsite, such as children or those who were digitally adverse. The novels were distributed at events, schools and townhall meetings.
This privacy notice discloses the privacy practices for www.studioforum.ca. This privacy notice applies solely to information collected by this website. It will notify you of the following:
Information Collection, Use, and Sharing
Your Access to and Control Over Information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.