our work


The energy conversation can at times be a little dull—laden with facts, figures and studies that lose audiences’ attention and therefore don’t increase their energy knowledge.

Cenovus wanted that to change. They wanted to create a platform which was visually rich, user friendly, and allowed people to uptake energy knowledge quickly and easily.

In close collaboration with Cenovus, we created a microsite—a digital tool that had its own unique visual identity—it wasn’t about Cenovus, it was about the end user being able to, and wanting to, engage with the content. 

We were given copious amounts of word documents laden with energy facts and tasked to make the project's objectives come to life.

A detailed website framework was developed to ensure the user experience was optimized, and their desired information was no more than a few clicks away.

The visuals for this microsite were inspired by graphic novels. Bold and bright colours complemented the playful graphics, and served as visual devices to support the very straight forward educational facts that accompanied them.

Microsite story of oil

The homepage housed a video telling a succinct version of the ‘story of oil’, while each unique page had custom information graphics that we had developed, translating up to 20–word document pages of content into a single visually rich graphic.

These graphics were available to print, download or share over social media, making it easy for the end user to share the information.

One of the main project goals was to start a conversation.

So a Facebook feed was embedded into the site where users could engage with Cenovus directly around the topic of oil. Through this platform, Cenovus was able to respond to thousands of comments and questions over the course of a year.

Custom web graphics

The second phase of this project was to create a printed graphic novel with the same mandate as the microsite—sharing quick and easy energy facts.

The novel was primarily visual and intended to reach audiences who wouldn’t necessarily go to the microsite, such as children or those who were digitally adverse. The novels were distributed at events, schools and townhall meetings.

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Video: Kicker Video | Development: Jesse Knowles