LineStar is a holding company that offers a unique combination of services to support operations and compliance in the midstream value chain through their three subsidiary companies: Compliance Group, NuGen Automation and Tucker.
Each subsidiary company has its own unique service offering, which are also complementary to the other, creating a horizontally integrated suite of services.
The project began by defining LineStar’s Value proposition, Brand positioning, Key messages and a tagline to inform all subsequent brand work.
For phase one of unifying LineStar’s subsidiary companies’ brands, we evolved all four logos to connect the parent and sub brands visually through a unified colour palette and tagline.
LineStar’s visual identity was evolved to express their reliable and responsible offering as experts in their field.
We took an intentional approach to colour application throughout the collateral, such as guiding the viewer through dense website content, drawing attention to key actions and creating cohesion through consistent use.
In addition to clean graphics and image treatments, LineStar provided their own human-centered photography.
Their photography showcased the diverse environments that and the people that who are at the heart of LineStar.
To clearly communicate the overarching structure of LineStar, along with their three subsidiaries, we designed a sitemap and content structure to educate the viewer while supporting new client acquisitions.
The new modern and bold visual identity was then applied to the user interface design and developed optimized for all devices and with Search Engine Optimization in place.
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