our work


LineStar is a holding company that offers a unique combination of services to support operations and compliance in the midstream value chain through their three subsidiary companies: Compliance Group, NuGen Automation and Tucker.

Each subsidiary company has its own unique service offering, which are also complementary to the other, creating a horizontally integrated suite of services.

LineStar came to us with goal of making clients aware of their subsidiary companies, their interconnectivity and the time, cost and expertise advantages gained by using some, or all, of LineStar’s services.

Your pipeline compliance partner, every step of the way

The project began by defining LineStar’s Value proposition, Brand positioning, Key messages and a tagline to inform all subsequent brand work.

For phase one of unifying LineStar’s subsidiary companies’ brands, we evolved all four logos to connect the parent and sub brands visually through a unified colour palette and tagline.

LineStar’s visual identity was evolved to express their reliable and responsible offering as experts in their field.

We used a confident colour palette of navy and technical blue to express LineStar’s modern, forward thinking strategy.

We took an intentional approach to colour application throughout the collateral, such as guiding the viewer through dense website content, drawing attention to key actions and creating cohesion through consistent use.

Linestar pipeline integrity specialists logo design by studio forum

In addition to clean graphics and image treatments, LineStar provided their own human-centered photography.

Their photography showcased the diverse environments that and the people that who are at the heart of LineStar.

scroll through animation of home page from the linestar website

To clearly communicate the overarching structure of LineStar, along with their three subsidiaries, we designed a sitemap and content structure to educate the viewer while supporting new client acquisitions.

The new modern and bold visual identity was then applied to the user interface design and developed optimized for all devices and with Search Engine Optimization in place.

Home page
Home page design for linestar pipeline integrity specialists
Advise Page
Linestar website page featuring the compliance group designed by studio forum
To support the evolved brand and website, we developed corporate collateral, creating a consistent brand experience for LineStar stakeholders.
powerpoint design for linestar pipeline specialists designed by studio forum
business card design for linestar showing all subsidiary companies designed by studio forum
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