Deep Imaging is a technology company servicing the E&P industry with real-time, electromagnetic monitoring frac fluid imaging solutions. As the only company in market offering this technology, they needed a brand that clearly reflected their unique service offering.
We were mandated to develop a brand that was visually distinct and bold to attract and educate new audiences, while also keeping existing ones feeling valued and informed.
Our first step was to develop a brand platform and visual aesthetic that was reflective of their focus on technology, partnership and data-driven decision making. The concept ‘approachable tech’ was developed.
The logo mark is inspired by stacked layers of land, woven through each other representing both the collaborative nature of client partnerships and the movement of the fluids being tracked.
The typography balances the mark in clarity and modernity.
The colour palette is vibrant and fresh. The yellow conveys optimism and is complemented with a tech associated blue.
The Green is inspired by Deep Imaging's low impact technology, while the slate grounds the palette in sophistication.
Documentary style photography captured Deep Imaging's fresh thinking and approach by utilizing unexpected angles and visually interesting compositions.
This approach communicates new thinking and has brand photography which is memorable and engaging.
The website was designed to be functional and informative with a mix of moving, static and interactive elements, optimized across all devices.
We worked with a team of photographers and videographers to capture Deep Imaging's people and technology to populate their site with unique visuals, giving people a look behind the scenes.
Since launch, the company has received overwhelmingly positive feedback. They have been featured in multiple publications, presented at numerous events, and are well positioned for their next stage of growth.
This privacy notice discloses the privacy practices for www.studioforum.ca. This privacy notice applies solely to information collected by this website. It will notify you of the following:
Information Collection, Use, and Sharing
Your Access to and Control Over Information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.