our work

Deep Imaging

Deep Imaging is a technology company servicing the E&P industry with real-time, electromagnetic monitoring frac fluid imaging solutions. As the only company in market offering this technology, they needed a brand that clearly reflected their unique service offering.

We were mandated to develop a brand that was visually distinct and bold to attract and educate new audiences, while also keeping existing ones feeling valued and informed.

Our first step was to develop a brand platform and visual aesthetic that was reflective of their focus on technology, partnership and data-driven decision making. The concept ‘approachable tech’ was developed.

Deep Imaging's brand Platform:

Approachable Tech

The logo mark is inspired by stacked layers of land, woven through each other representing both the collaborative nature of client partnerships and the movement of the fluids being tracked.

The typography balances the mark in clarity and modernity.

deep imaging logo design by studio forum

The colour palette is vibrant and fresh. The yellow conveys optimism and is complemented with a tech associated blue.

The Green is inspired by Deep Imaging's low impact technology, while the slate grounds the palette in sophistication.

Documentary style photography captured Deep Imaging's fresh thinking and approach by utilizing unexpected angles and visually interesting compositions.

This approach communicates new thinking and has brand photography which is memorable and engaging.

PHotography: David McNeese
home page animation from the deep imaging website designed by studio forum

The website was designed to be functional and informative with a mix of moving, static and interactive elements, optimized across all devices.

We worked with a team of photographers and videographers to capture Deep Imaging's people and technology to populate their site with unique visuals, giving people a look behind the scenes.

Home page
deep imaging home page design by studio forum
About page
deep imaging careers page design by studio forum
Contact page
deep imaging contact page design from studio forum case study
mobile interaction from the deep imaging website shown on an iphonebio animation reveal from the deep imaging website
The website incorporates subtle motion and animation using the new brand elements.
We also created print and digital tactics along with environmental graphics for Deep Imaging's brand launch at the URTeC conference in Denver, Colorado.
business card design from the deep imaging brand case studio for studio forum
powerpoint design for deep imaging from studio forum
deep imaging team showcasing technology at a tradeshow
deep imaging presenting at a tradeshow booth designed by studio forum

Since launch, the company has received overwhelmingly positive feedback. They have been featured in multiple publications, presented at numerous events, and are well positioned for their next stage of growth.

Animation: Motion Giraffix | Operations PHotography: David McNeese | Headshots: Chris Gillet
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