our work

Deep Imaging

Deep Imaging is a technology company servicing the E&P industry with real-time, electromagnetic monitoring frac fluid imaging solutions. As the only company in market offering this technology, they needed a brand that clearly reflected their unique service offering.

We were mandated to develop a brand that was visually distinct and bold, to attract and educate new audiences while also keeping existing ones feeling valued and informed.

Our first step was to develop a brand platform and visual aesthetic that was reflective of their focus on technology, partnership and data driven decision making. The concept ‘approachable tech’ was developed.

Deep Imaging's brand Platform:

Approachable Tech

The logo mark is inspired by stacked layers of land, woven through each other representing both the collaborative nature of client partnerships and the movement of the fluids being tracked.

The typography balances the mark in clarity and modernity.

The colour palette is vibrant and fresh. The yellow conveys optimism and is complemented with a tech associated blue.

The Green is inspired by Deep Imaging's low impact technology, while the slate grounds the palette in sophistication.

Documentary style photography captured Deep Imaging's fresh thinking and  approach by utilizing unexpected angles and visually interesting compositions.

This approach communicates new thinking and approaches as well as having the brand photography being memorable and engaging.

PHotography: David McNeese
interactive map design of operating locations for Jupiter Resources natural gas in Alberta Canada of active wells and history

The website was designed to be functional and informative with a mix of moving, static and interactive elements, optimized across all devices.

We worked with a team of photographers and videographers to capture Deep Imaging's people and technology to populate their site with unique visuals giving people a look behind the scenes at who this company is.

Home page
Green Escape Designs website design of garden themed history of the company
About page
Green Escape Designs website gallery design showing residential portfolio items
Contact page
Green Escape Designs website gallery design showing residential portfolio items
Mobile interactive website design timeline history of natural gas company Jupiter Resources by Studio Forum in Calgarymobile web design of natural gas company energy facts information in calgary canada by studio forum
The website incorporates subtle motion and animation using the new brand elements.
We also created print and digital tactics along with environmental graphics for Deep Imaging's brand launch at the URTeC conference in Denver, Colorado.
Brochure cover design showing excavator for Kidco Construction in Calgary by Studio Forum
Corporate video for Kidco Construction in custom housing branded collateral for client designed by Studio Forum in Calgary
Brochure cover design showing excavator for Kidco Construction in Calgary by Studio Forum
Corporate video for Kidco Construction in custom housing branded collateral for client designed by Studio Forum in Calgary

Since launch the company has received overwhelmingly positive feedback, have been featured in multiple publications and events, and are well positioned for their next stage of growth.

Animation: Motion Giraffix | Operations PHotography: David McNeese | Headshots: Chris Gillet
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