Deep Imaging is a technology company servicing the E&P industry with real-time, electromagnetic monitoring frac fluid imaging solutions. As the only company in market offering this technology, they needed a brand that clearly reflected their unique service offering.
We were mandated to develop a brand that was visually distinct and bold, to attract and educate new audiences while also keeping existing ones feeling valued and informed.
Our first step was to develop a brand platform and visual aesthetic that was reflective of their focus on technology, partnership and data driven decision making. The concept ‘approachable tech’ was developed.
The logo mark is inspired by stacked layers of land, woven through each other representing both the collaborative nature of client partnerships and the movement of the fluids being tracked.
The typography balances the mark in clarity and modernity.
The colour palette is vibrant and fresh. The yellow conveys optimism and is complemented with a tech associated blue.
The Green is inspired by Deep Imaging's low impact technology, while the slate grounds the palette in sophistication.
Documentary style photography captured Deep Imaging's fresh thinking and approach by utilizing unexpected angles and visually interesting compositions.
This approach communicates new thinking and approaches as well as having the brand photography being memorable and engaging.
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