our work

Mercury Data Science

Leaders in Data engineering, experts in product development and driven by AI. We were tasked with rebranding this data-heavy and sophisticated healthcare company to reflect who they are at their core: creative, human-centered, and making a real impact on the healthcare industry.

With the goal of spotlighting their work on big problems in the healthcare industry and their positive impact on humans, we put a strong emphasis on user experience - making their website an inviting, understandable, and approachable space.

With a blank slate to play with, we built a solid brand foundation with elements that highlight their tangible and actionable services that leave their clients feeling empowered and with clear direction on their service or product development.

positive energy

To create Jupiter's colour palette, we pulled inspiration from both their work as well as their namesake. Each colour represents their unique attributes.

NATURAL GAS
INNOVATION TEAL
DEEP SPACE
STRONG NAVY
GAS PLANET
CREATIVE ORANGE
Studio forum custom illustration space orbitStudio Forum Jupiter moleculeCustom graphic
Circles became a key design element, as they evoked both the celestial path of the company’s namesake, and the molecular structure of natural gas.

We leveraged the number four – the four large moons of Jupiter, and the four hydrogen molecules that surround carbon, and make up natural gas.

Studio Forum Jupiter custom graphic
The final key visual element was an abstract illustration of the gas clouds on planet Jupiter.

We presented two completely designed out brand package options so the client could see how each concept would come to life across all collateral.

The chosen concept was expressed in a website with highly unique designs and functionalities not traditionally seen in the energy brand space.

interactive map web design studio forum
About Us page
web design natural resources company studio forum
WHAT WE DO PAGE
web design what we do page for Jupiter Resources natural gas company showing operating locations and deep basin information
Interactive responsive mobile web design studio forummobile web design of natural gas company energy facts information in calgary canada by studio forum
Using the newly defined brand identity, the website incorporates subtle motion and animations to convey a sense of energy and momentum.
Corporate branded swag hat design by studio forum
Space technology graphics on business cards for an oil and gas company in Calgary Alberta called Jupiter Resources
Branded product design swell bottle by studio forum
Corporate presentation powerpoint design showing the executive leadership team of Calgary energy company Jupiter Resources
Custom retro hat toque design given to employees for corporate rebrand of an energy company

We created a stationery package in both print and digital formats. We also created custom toques and water bottles so the staff could show off their Jupiter brand pride.

A photoshoot with the Jupiter team allowed us to showcase the company’s engaged workforce, and give a sense of daily life in their offices.

PHotography: Jason Stang
Back to work
Development: Cornerstone Digital | Copywriting: Melanie WoYtiuk-Mckay
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